Category Segmentation, Targeting and Positioning

Effective marketing hinges on understanding your target audience and tailoring your approach accordingly. This is where the STP (Segmentation, Targeting, Positioning) framework shines. By segmenting the market, targeting the right customers, and positioning your brand strategically, you can unlock unparalleled…

In today’s crowded marketplace, the days of a one-size-fits-all marketing approach are long gone. To truly connect with your ideal customers, you need to segment your target audience and then focus your efforts on the most promising segments. This article…